How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 24.06.2025 10:02
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Good marketing is doing this well.
Too often, Black patients get late diagnoses of deadly skin cancer - The Washington Post
People
Product
Place
The Webb telescope found something exceedingly rare around a dying star - Mashable
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Processes
Price
Tooth fossil analysis upends current theory of prehistoric human evolution - Earth.com
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Perception